If 2009-2012 was the golden era of Sina’s Weibo, 2012-2015 is sure to be the prime time for Tencent’s Weixin, better known as We Chat.e Chat currently is China’s most popular smartphone application, and it is winning over consumers within the mobile market in other parts of the world too.

The power of the app lies its in multifunctionality- making it irresistible to social media fans, mobile users and companies. The application was launched in January 2011 by Tencent Holdings Ltd (Chinese name: Tengxun 腾讯, known by the penguin logo).

The Auguste project (奥古斯特项目) is a pesticide investment program that caused unrest in Hebei province in the summer of 2016, leading to protests.

After a few months, the government abruptly aborted the project.

In another case, a group member surnamed Ma (马) advertised obscene videos in a 100 member We Chat group.

For a membership fee of ten yuan ($1,5), Ma would send out videos.

Within the We Chat app, a ‘group host’ or ‘group owner’ (群主) is an admin who has permissions to add or remove members, edit group chat information, and publish announcements. Now, state media are reminding Chinese netizens of the regulations that went into effect on October 8 of 2017.

These regulations, issued by China’s Cyberspace Administration, stipulate that those who establish and manage an online (chat) group are responsible for its content.

The growing fan base of China’s superapp We Chat has consistently been brought into connection with the declining popularity of Sina Weibo – although they are actually completely different platforms. Tencent, founded in 1998, has proved that it knows what China’s (mobile) internet users want.

It has been successful in the social network market and online game industry.

(There’s a translation of these provisions by here.)These “internet groups” (互联网群组) are not just limited to We Chat.