Kris Marciniak, founder of the New England Subaru Impreza Club (NESIC), then created two Trunkmonkey cartoons on July 20, 2000 that portrayed the Trunkmonkey as a performance accessory, mechanic, and security system.Shortly thereafter, Sean formed an amateur motorsports team aptly named Trunkmonkey Racing and later registered the Trunkmonkey domain name on August 20, 2001.Initial logos of the Trunkmonkey were designed which showed a silhouette of a monkey wielding a wrench in an aggressive posture.

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Suburban Auto Group released a series of Trunk Monkey Super Bowl commercials for 20.

The ad agency that produced these commercials is R/West.

After a few weeks, the idea of the Trunkmonkey had spread to all the regional club forums and had become a piece of everyday conversation.

The domain name was registered on March 23, 2000 to start up a Web site dedicated to the joke, which Sean designed.

A few weeks later, someone from Suburban Auto Group downloaded the video from and posted it on Suburban Auto

Sean started calling Suburban Auto Group in February of 2003 to get more information about the Trunk Monkey advertisements.

Over the course of 20, Trunkmonkey Racing became more serious, recruited multiple drivers and co-drivers, and built three race cars for autocross, rallycross, ice racing, and rally competition.

A few other race teams and amateur motorsports drivers became honorary affiliates and displayed Trunkmonkey regalia on their cars as part of their sponsorship packages.

If you’re looking for Trunkmonkey Racing, please go to the Trunkmonkey Racing Web site.