“With the shift to i OS apps running on Mac OS, and the way that Apple’s already split content out there into apps for music, podcasts and the like, i Tunes’ days were numbered.” He said i Tunes had become a “bloated mess” and needed to be moved on some time ago.“i Tunes as an app, whether you’re on a Mac or a PC …

Bloomberg reports the end of i Tunes is the company’s response to the ways in which Apple users now engage with media.

Apple CEO Tim Cook is expected to explain how the new apps for Mac — Music, TV and Podcasts — will replace users’ existing libraries at a keynote presentation at Apple’s Worldwide Developers Conference in California on Monday (5.30pm in the UK).

Music, TV, Podcasts, and “perhaps” Books apps will be in the mix, and the Apple services machine will be kicked into full gear before school is out.

Word comes from 9to5Mac’s Guilherme Rambo as well as developer Steve Troughton-Smith on Twitter that Apple’s Marzipan project will make waves this upcoming season.

“The i Tunes Music Store offers the revolutionary rights to burn an unlimited number of CDs for personal use and to put music on an unlimited number of i Pods for on-the-go listening,” he said in an Apple Newsroom press release.

“Consumers don’t want to be treated like criminals and artists don’t want their valuable work stolen.

There’s nothing worse than rocking the boat when it comes to the reactionary state of consumers right this minute.

APPLE is moving on from the model that launched a music revolution and the shock move has left one question unanswered: "What happens to my music library?

The news that i Tunes is being superseded has been welcomed by experts who say the tool — described as “clunky” in some reports — was in dire need of a makeover.

Technology and Telco editor at Finder, Alex Kidman, told au he was anything but surprised when he heard the news.

That’s still a lucrative revenue source for them.” There is, of course, at least one question yet to be answered.